The Coffee Emporium · the evolved Maravi room
The room evolves. The standard does not.
From 2027, every new Maravi café is designed as a Coffee Emporium: brass doors, arched windows, a Map Room of single origins, a Drawing Room of house blends, a Quiet Room for decafs and a Confectionery for flavoured coffees. The room is still Maravi. The way it tells the coffee's story is richer.
The room as a booklet
Push the door. The street goes quiet.
“Push the door and a small bell rings above your head. The street goes quiet behind you.”
Inside, the light is warm and the air smells of coffee. Shelves climb towards the ceiling, and every bag carries a number and a picture of where it came from, like letters waiting in their pigeonholes.
This is Maravi — Coffee Emporium, and each room holds a different kind of coffee. Single origins line the Map Room. House blends wait in the Drawing Room. The decafs sit in the Quiet Room, and the flavoured coffees fill the Confectionery.
Take your time. Each bag is packed by us in Christchurch. When you have found what you like, the last room shows how to order.
Adapted from the family's 2027 Emporium booklet. Concept copy; final wording to be approved.
One room, five ways into the coffee
Every bag has a room. Every room has a reason.
Single origins
The coffees with a place and a harvest. The Explorer — Yirgacheffe, Ethiopia, washed — is the first.
House blends
The everyday Maravi cup: consistent, balanced and built for espresso or filter.
Decafs
All the flavour, none of the caffeine; the same standard, a quieter cup.
Flavoured coffees
The sweeter end of the range, in jars and bags, for the customer who wants something different.
Espresso & brew
Where the room meets the cup: the counter, the machine, the brew bar and the people who make it.
The Coffee Emporium range
Retail on the shelf. Wholesale through the door.
The 2027 room is also a coffee emporium. The range is packed in numbered 1kg bags and illustrated by origin: The Explorer is a washed Yirgacheffe from Ethiopia, with apricot, butterscotch and florals in the cup.
The café sells the bags on its retail wall and supplies them wholesale to local cafés, kitchens and offices. The wholesale range is part of the franchise package: the same coffee, the same bag, the same story, sold by the case as well as the cup.
Wholesale pricing and supply terms are set out in the Franchise Agreement. The 1kg bag is the unit; 2kg and 6kg cases are supplied as multiple bags.
The 2027 room palette
Cream, mint, peach and brass.
The 2027 theme adds a softer palette to the black fascia, oak counter and roaster green. It is a room layer, not a replacement for the Maravi standard.
The 2027 standard
The room, the range and the story.
The 2027 Emporium is part of the franchise package: the design standard, the room names and signage, the numbered bag system, the illustration library, the retail wall and the wholesale range. The exact package is set out in the Franchise Agreement.
- Room
- Brass doors, arched windows, the five-room language and the 2027 palette.
- Range
- Map Room, Drawing Room, Quiet Room, Confectionery and The Explorer; numbered 1kg bags.
- Retail
- The shelf system, bag display and point-of-sale story for the café.
- Wholesale
- The range supplied to local cafés, kitchens and offices; terms in the agreement.
- Support
- Launch kit, staff training and the brand updates that come with the range.
Licensing, not the UK franchise
In Spain, your own brand on the door.
Maravi's preferred Spanish model is a license under the licensee's own brand. The room, the coffee, the training and the support are Maravi; the fascia can carry the licensee's name. The black-and-white study shows the external look: the same glazing, roastery and counter, without the Maravi sign.
Concept study supplied by the family. The Spanish license terms, branding and agreement are separate from the UK franchise and are still to be documented.
The next step
See the room. Then see the numbers.
The 2027 room is part of the franchise. Start with a visit to the pilot, a conversation about your ambition zone, and the £5,000 research phase that tells both sides whether the area is viable.
Buy a Maravi franchise Request the pack
No franchise is offered except under a Franchise Agreement. The 2027 theme images are concept visuals supplied by the family.