Three formats · the Café leads
Three formats. The Café leads.
The Café is the lead format: the smallest room that carries the full Maravi experience — coffee, food, seating and service — and the format we recommend for a first ambition zone. The Counter is the compact, high-footfall variant. The Roastery is the destination flag.
Every format carries the same fascia, the same counter language, the same coffee and the same service promise. The final size, layout, roaster and equipment package are agreed per site and set out in the Franchise Agreement.
Indicative layout only. Not to scale. Final plan, dimensions and equipment are agreed per site.
Café
The lead format: the core Maravi room with a counter, seating for individuals and groups, a light kitchen and a place to stay. It is the format for most high streets and neighbourhoods, and the format we recommend for a first franchise area.
- The smallest format that carries coffee, food, seating and service in one room.
- Typically 90–120 m², 40–60 covers and 3–5 employed staff per shift.
- Counter, café seating, light kitchen, WC and store.
- All-day menu: coffee, pastry, breakfast and lunch.
- Optional roaster in selected sites, subject to space, extraction, planning and landlord consent; standard in the Roastery format.
- 2027 room: the Coffee Emporium standard — brass doors, arched windows and the five-room range.
- Pilot target: £1,000 per day, as a target — not a guarantee.
- Maravi specifies the equipment, fit-out and opening stock.
Why it leads: it is the most repeatable room in the estate, and the easiest format to train a team into without the complexity of a flagship.
Indicative layout only. Not to scale. Final plan, dimensions and equipment are agreed per site.
Counter Café
A compact, espresso-led room for a high-footfall street, station or market. The standard, distilled: a counter, a pastry display, a window bench and a fast, friendly service.
- Best for stations, markets, small high-street units and busy corners.
- Espresso-led menu, pastry and takeaway.
- Limited seating; designed for flow.
- Roaster possible in a small site if space, extraction, power and deliveries allow; the roaster is a site decision, not a menu decision.
- Maravi specifies the equipment, fit-out and opening stock.
Indicative layout only. Not to scale. Final plan, dimensions and equipment are agreed per site.
Roastery & Coffee Bar
The flagship: a roaster behind glass, a retail wall, a larger café and the option of a Nia Botanica tea bar. For destination sites and regional flagships.
- Best for destination high streets, squares and regional flagship sites.
- Roaster behind glass, retail wall, larger café and tea bar option.
- Coffee roasted on site once the roasting machine is installed; the space, extraction and services are part of the fit-out.
- Includes the roaster in the equipment package.
- Maravi specifies the equipment, fit-out and opening stock.
The design standard
The room is the brand.
The design language is fixed, not invented per site. It is what makes a Maravi café recognisable in Bournemouth, Christchurch or a town you have not opened in yet.
- Shopfront
- Black steel fascia, wide-tracked MARAVI wordmark, full-height glazing and a clear view into the room.
- Counter
- Warm oak, charcoal cabinetry, a working counter for coffee and a display for pastry.
- Floor & walls
- Polished concrete, warm plaster, a restrained palette that lets the coffee and the people carry the room.
- Roaster
- Optional in selected Café sites; standard in the flagship Roastery format, where a working roaster sits behind glass.
- Light & planting
- Pendant and track lighting for morning and evening; olive trees and greenery for softness.
- Service
- Attentive, unhurried, consistent. The design is the setting; the service is the reason people return.
Space, not menu
The roaster is a site decision. These are the three sizes.
A roaster changes the room. It needs height, extraction, power, deliveries and a landlord who will consent. The three studies show how the same Maravi standard fits a small, medium-large and large building. In some towns there is no large space; in others no small one. The ambition-zone research tests which sizes the area can supply.
The roaster is included where the site and package allow. Final space, equipment, extraction and consent are agreed per site and set out in the Franchise Agreement. The Spain licensing study →
The room evolves
Brass doors, arched windows, five rooms for the coffee.
From 2027, the Maravi room becomes a Coffee Emporium. The Map Room holds the single origins; the Drawing Room the house blends; the Quiet Room the decafs; the Confectionery the flavoured coffees; the Counter the espresso and brew. The range is packed in numbered 1kg bags and sold on the retail wall and wholesale.
Equipment & stock
Equipped and stocked before you open.
Maravi specifies, procures and installs the equipment package and the opening stock. You do not have to guess what a Maravi café needs, or negotiate with a dozen suppliers.
- Coffee bar
- Espresso machine, grinders, brew bar, scales, tampers and water treatment.
- Cold & display
- Refrigeration, pastry display, ice and glassware, as the format requires.
- Roaster
- Optional in selected Café sites; included in the flagship Roastery package.
- Service
- POS, crockery, takeaway packaging, cleaning and the opening consumables.
- Opening stock
- Coffee, food, retail bags and the first weeks of consumables.
The equipment package, stock schedule and their cost are set out in the Franchise Agreement and the franchise information memorandum.
“Finally – Quality coffee & affordable!”
Luke, Christchurch · customer review published by Maravi Coffee
The next step
Find the format for your site.
Tell us where you are thinking and what kind of room you have in mind. We will tell you which format fits, what the site needs and what the next step is.